Fate/Grand Order ARPU Remains Highest in Japan After 10 Years
Fate/Grand Order Maintains Highest ARPU Among Japanese Gacha Games After 10 Years
Even after more than a decade, Fate/Grand Order (FGO) continues to dominate the Japanese gacha market with exceptional revenue per player. Recent data from Sensor Tower highlights the game’s enduring popularity and financial performance, confirming that FGO still generates the highest average revenue per user (ARPU) in Japan, far surpassing competitors.
FGO Tops Revenue Rankings Despite Long Service
According to Sensor Tower, between 2015 and August 2025, Fate/Grand Order recorded over 12 million downloads in Japan, generating a total revenue exceeding $6 billion USD (approximately 194.6 billion THB). Over the past three years, the game has consistently ranked as the second-best-selling mobile game in Japan, only behind MIXI’s Monster Strike. This demonstrates FGO’s sustained market dominance and resilience, remaining difficult for rivals to overtake.
Record-High ARPU Compared to Competitors
Sensor Tower data shows that over the past three years, FGO achieved the highest ARPU per download in Japan, averaging $500–$600 USD per player. In contrast, other top titles like Monster Strike, Umamusume: Pretty Derby, Professional Baseball Spirits A, and Puzzle & Dragons average only $100–$200 USD per download. As Sensor Tower notes, FGO’s ARPU is overwhelmingly higher than other games in the same market.
Organic Growth and Long-Term Retention
Another factor contributing to FGO’s success is its organic player acquisition. Less than 20% of new players came from paid marketing campaigns, meaning the majority discover the game through its series popularity, gameplay quality, and narrative strength. Previous studies also reveal that over 25% of new players remain active for more than 90 days, an exceptional retention rate for gacha games.
A Decade of Enduring Success
All evidence points to FGO’s status as a sustainable and highly successful gacha game in Japan. With unmatched ARPU, strong organic growth, and impressive player retention, Fate/Grand Order continues to thrive even after more than ten years, cementing its position as a benchmark in the mobile gaming market.
Origin: automaton
