OpenAI Pushes Forward With GPT Image 1.5, Up to 4x Faster Performance
A major step toward transforming ChatGPT into a creative workspace
OpenAI has announced a major overhaul of its image generation system with the launch of its latest flagship model, GPT Image 1.5. The new model delivers a noticeable leap in performance, with processing speeds up to four times faster than before. Alongside this upgrade, OpenAI has redesigned the interface to make creative tools easier to access, and the update is now rolling out to all ChatGPT users.
One of the most compelling strengths of GPT Image 1.5 is its improved ability to understand and follow prompts with greater accuracy, particularly in image editing tasks. The model can naturally modify existing images, such as changing outfits, hairstyles, or applying visual filters, while preserving key details like facial identity and overall image consistency.
To further enhance usability, OpenAI has introduced a dedicated Images tab within ChatGPT’s sidebar. This section brings together preset filters, popular prompts, and trending creative ideas in one place, allowing users to start generating visuals instantly even without a clear concept in mind.
This update is widely seen as a strategic move by OpenAI to regain momentum in the highly competitive AI image generation market, especially as pressure increases from rivals such as Google’s Nano Banana model. The accelerated development of GPT Image 1.5 signals OpenAI’s intent to reinforce its leadership in both speed and precision.
From a practical standpoint, OpenAI is also shifting the positioning of its image tools beyond entertainment use toward professional and commercial applications. The focus is now on high quality product visuals and design work that demand precise details, appealing to both everyday users and enterprise customers seeking to streamline complex graphic workflows.
Closing with a vision from Fidji Simo, OpenAI’s Chief Applications Officer, the company views these tools as an evolving creative studio. This reflects a broader goal of turning ChatGPT from a conversational AI into a comprehensive platform for image creation and design, all within a single integrated environment.
Source: The Verge
