Nintendo Plans Future Expansion to Thailand, Confirms First Thai-Language Game with Donkey Kong Bananza
Nintendo Eyes SEA Expansion with Future Thailand Branch and First-Ever Thai-Language Game
Nintendo continues to deepen its presence in Southeast Asia, following a series of major moves in the region. After partnering with Synnex to launch the first-ever Nintendo Authorized Store in SEA — located in central Bangkok and designed to deliver a dedicated gaming experience — the company has now confirmed even bigger plans ahead.
On September 30, Nintendo officially announced the establishment of Nintendo Singapore Pte. Ltd., a new subsidiary aimed at strengthening its business footprint across Southeast Asia. The company also revealed that Thailand is next in line as a potential location for future expansion, with Takahiro Miura appointed as Managing Director and SGD 8 million in registered capital.
As part of its broader regional growth strategy, Nintendo plans to offer more localized content, with Donkey Kong Bananza set to become the first-ever game with full Thai language support. Released in July as a next-gen open-world action-adventure, the game will receive a free Thai language update, and a Thai demo version will debut at gamescom asia × Thailand Game Show.
This move also signals a larger roadmap that could include the long-awaited Nintendo eShop launch, as well as official tournaments, expanded online services like Nintendo Switch Online, Nintendo Today, and Nintendo Music, further strengthening Nintendo’s ecosystem in the SEA market.
About Donkey Kong Bananza
The game lets players step into the role of the mischievous Donkey Kong on a thrilling open-world adventure. With a mix of intense combat, environmental destruction, massive explorable zones, and classic-style 2.5D levels, it offers a nostalgic yet modern gameplay experience. Donkey Kong Bananza is available now on Nintendo Switch 2.
