Take-Two CEO Views Google’s Project Genie as a Major Opportunity
Take-Two CEO Sees Google’s Project Genie as a Golden Opportunity, Not a Threat
The gaming world is poised for another leap forward with Google’s Project Genie, an AI technology capable of generating virtual worlds autonomously. While some investors worry that this could disrupt open-world games, Strauss Zelnick, CEO of Take-Two, sees it as a strategic opportunity. He emphasized that Take-Two has long leveraged AI and machine learning to enhance game development, and smarter tools only promise better creative output.
Despite some fluctuations in the company’s stock following Project Genie’s announcement, Zelnick reassured stakeholders that AI is a tool, not a replacement for creativity. He likened it to a paintbrush: the tool itself cannot create art without the hand of the artist. Take-Two teams are already experimenting with AI across various projects to boost efficiency and enhance gameplay quality.
Strong Financial Performance
Take-Two’s net bookings reached $1.76 billion (approx. 62,400 million THB), exceeding expectations. Rockstar Games drove GTA Online growth by 27%, while NBA 2K saw a 30% increase, especially in China. The company also launched successful mobile games in partnership with Tencent.
Expanding Platforms and Partnerships
Strauss Zelnick highlighted Take-Two’s focus on platform expansion, including collaborations with Netflix to bring titles like GTA and Red Dead Redemption to streaming subscribers. For Nintendo Switch 2 players, upcoming releases include WWE 2K and PGA Tour 2K, signaling Take-Two’s commitment to making games accessible across multiple platforms.
Grand Theft Auto 6 Update
Fans can expect GTA 6 on schedule for November 19, with major marketing campaigns planned for the upcoming summer. While Take-Two studios often announce their own updates, Zelnick confirmed that exciting reveals are coming soon.
Leadership and Vision
Zelnick stated that the biggest challenge is maintaining consistent creative output and fostering a company culture that empowers teams to follow their passion. By prioritizing creativity, innovation, and efficiency, Take-Two is well-positioned to navigate technological changes and continue leading the industry.
Origin: The Gamebusiness
