OpenAI Debuts App Store in ChatGPT: Opening the Door for Next-Gen AI Apps
OpenAI has announced the launch of an exciting new ecosystem, officially opening ChatGPT to third-party applications. Developers can now submit their own apps for review to be featured in a new app directory, which has quickly been dubbed the “App Store” for the AI world. This feature allows users to access a wide range of tools directly through the tools menu in the chat interface.
Back in October, OpenAI teased this ambitious plan, and now global brands like Expedia, Spotify, Zillow, and Canva have joined as the first wave of partners. These integrations allow users to book accommodations, curate music, search for homes, or even create stunning graphics directly through natural conversation with the AI, eliminating the need to constantly switch between different apps.
From Information to Action
The primary goal of OpenAI is to transform ChatGPT from a simple information resource into an action-oriented platform. These apps provide new layers of context to conversations. For example, users can order groceries based on AI-suggested recipes or convert a rough outline into a ready-to-use presentation slide deck, all within a single chat window.
For the developer community, OpenAI has introduced the Apps SDK (Beta), providing the necessary tools to build these new experiences within ChatGPT. Once development is complete, creators can submit their apps through the OpenAI Developer Platform and track the approval status in real-time. This move opens massive opportunities for new startups to reach ChatGPT’s vast global user base.
The Road to 2026
The company stated that the first group of approved apps will begin rolling out to the general public throughout 2026. This opens a significant gateway for various sectors, from productivity tools to lifestyle apps, to play a vital role in the OpenAI ecosystem and generate new forms of revenue on the platform.
This move is widely seen as a strategic play to build a robust App Ecosystem, providing a competitive edge and encouraging users to spend more time within ChatGPT. By offering such versatile functionality, ChatGPT is evolving into a “Super App” that aims to be an indispensable part of everyone’s daily life.
 Origin: Techcrunch
