LG Backtracks on Forced Microsoft Copilot Icon After User Backlash

LG to Allow Removal of Microsoft Copilot Icon Following User Pressure

LG Electronics has officially announced a retreat regarding its controversial rollout of Microsoft Copilot on smart TVs. Following a massive wave of negative feedback from users worldwide in mid-December 2025, the company confirmed it will release a software update for webOS that enables users to permanently delete the AI assistant’s icon from their home screens.

Forced AI Integration Sparks Outrage

The controversy began when LG owners noticed a Microsoft Copilot icon appearing on their dashboards after a recent system update. Initially, the icon could only be hidden or moved, but not deleted, leading to a viral Reddit thread with over 36,000 upvotes criticizing the “forced bloatware.”

Key Clarifications from LG:

• Web Shortcut, Not an App: LG clarified that the Copilot icon is a web-based shortcut rather than a deeply integrated native application, meaning it does not consume significant storage.
• Consent-Based Listening: Addressing fears of domestic surveillance, LG stated that the TV does not use the microphone to listen to users unless they explicitly trigger the voice command feature.
• Upcoming Patch: While a specific date has not been set, LG promised a patch for newer webOS versions that will respect user autonomy by allowing the shortcut to be fully uninstalled.

The Privacy Fine Print: ACR and Live Plus

The Copilot incident has renewed scrutiny on LG’s Live Plus feature, which utilizes Automatic Content Recognition (ACR). This technology tracks what users watch—from streaming apps to gaming consoles—to deliver targeted ads and AI recommendations. In many cases, these features are reset to “on” during major software updates, prompting privacy advocates to warn users to check their settings menus regularly.

This incident echoes the infamous 2014 Apple-U2 album debacle, serving as a reminder that even “useful” free features can feel like an intrusion when added to personal hardware without prior consent.

LG’s decision to backtrack proves that the “smart” in Smart TV shouldn’t stand for “surveillance and advertisements.” While AI assistants like Copilot can be genuinely helpful, forcing them onto a primary entertainment interface without a delete button is a breach of the digital “sanctuary” of the home. For users in the SEA region, who are increasingly conscious of data privacy laws, this is a clear signal to stay vigilant. A TV is a premium piece of hardware you purchased; it shouldn’t be treated like a subsidized billboard by the manufacturer. If you want your privacy back, we suggest diving into the “General” settings to disable Live Plus and Interest-Based Ads while waiting for that “Delete” button to finally arrive.

 Origin: Engadget