Universal Studios Japan to Deliver a Fully Immersive Pokémon Experience
Osaka, Japan, January 29, 2026
On January 27, Universal Studios Japan (USJ), operated by USJ LLC, announced a partnership with The Pokémon Company to develop a global Pokémon experience that is more creative and immersive than ever before. This project is part of Universal Studios Japan’s ongoing efforts to elevate its services and bring beloved characters to life for fans visiting the park.
Universal Studios Japan is proud to build upon its past successes and create a fully realized Pokémon world for the first time. After the Japanese debut, Universal Destinations & Experiences plans to bring this unique Pokémon experience to other countries around the world. Further details about the project will be announced at a later date.
A Vision for Global Entertainment
Mark Woodbury, Chairman and CEO of Universal Destinations & Experiences, commented:
“Collaborating with storytellers full of imagination and creativity strengthens our ability to craft attractions that are engaging, exciting, and exceed guest expectations. The Pokémon Company is one of the most popular interactive franchises worldwide, and through our continued partnership, we will bring the vibrant Pokémon world to life in new and creative ways for years to come.”
Tak Murayama, Executive Vice President and General Manager of USJ LLC, added:
“Since October 2021, Universal Studios Japan has been delivering Pokémon experiences including parades and live shows for visitors from around the world. A new, large-scale global project is now underway at Universal Studios Japan to create an unprecedented creative experience. Partnering with Pokémon, a beloved franchise originating in Japan, we are proud to start this journey here and provide guests with moments full of surprise and excitement beyond expectations. We believe this global project will transcend traditional entertainment and contribute meaningful value to society, reflecting the true spirit of our slogan ‘NO LIMIT!’”
Pokémon’s Mission to Enrich Real and Virtual Worlds
Tsunekazu Ishihara, President and CEO of The Pokémon Company, said:
“Since our long-term partnership was announced in 2021, we have worked closely with Universal Studios Japan to create authentic Pokémon experiences, including the NO LIMIT! Parade and Halloween shows. As Pokémon celebrates its 30th anniversary this year, we are excited to launch this new project at a significant time. Our mission is to enrich both real and virtual worlds through Pokémon, and with this project, we aim to deliver theme park entertainment that brings joy and surprises to fans worldwide.”
About Universal Destinations & Experiences
Universal Destinations & Experiences, a subsidiary of Comcast NBCUniversal, provides world-class entertainment experiences globally. Its portfolio includes theme parks with cutting-edge attractions, premium hotels and resorts, exclusive merchandise, games, and live and virtual entertainment. Attractions are based on franchises from Universal Pictures, Illumination, DreamWorks Animation, and more, creating unforgettable experiences for visitors of all ages. Learn more at Universal Destinations & Experiences.
About Universal Studios Japan
Universal Studios Japan has established itself as a leading entertainment landmark, attracting guests from Japan and around the world. The park features world-class attractions and live shows based on Hollywood films, Japanese anime, and seasonal events. It delivers immersive experiences such as “Super Emotional” and “Super Exciting” moments unique to the park. Guests can recharge in the “Super Energetic District,” the heart of Universal Studios Japan.
Since opening in 2001, USJ has expanded with globally renowned experiences such as The Wizarding World of Harry Potter, the Flying Dinosaur roller coaster in Jurassic Park, Minion Park and the Hacha Mecha Ride, and SUPER NINTENDO WORLD, where visitors can fully immerse themselves in Nintendo’s game worlds.
About The Pokémon Company
The Pokémon Company manages the Pokémon brand worldwide, including video games, the Pokémon Trading Card Game, animated TV shows and films, merchandise, promotions, events, and Pokémon Center stores.
Copyright Notes:
- HARRY POTTER © & ™ Warner Bros. Entertainment Inc. Publishing rights © J.K. Rowling
- MINIONS TM & © 2026 Universal Studios
- Nintendo ©
- TM & © Universal Studios & Amblin Entertainment
- All Universal-related elements and marks TM & © 2026 Universal Studios
Source: USJ LLC
