iPhone 17 Launch Possibly Set for September 9, 2025
Apple accidentally revealed the date of the iPhone 17 Event through the Apple TV app, listing it as September 9, 2025. Although the information was quickly removed, screenshots have already spread online. This leak confirms earlier rumors that the iPhone 17 Series launch will take place on that date. Such a slip-up is rare for Apple, a company known for its strict confidentiality.
The design of the event invitation card in the Apple TV app closely resembles the original wallpaper of the first-generation MacBook Air. Analysts interpret this as a hint at the upcoming ultra-thin iPhone 17 Air, expected to replace the iPhone 17 Plus in this year’s lineup. Reports suggest the Air model will be only 5.5–6.25 mm thick and lighter than the Samsung Galaxy S25 Edge.
The iPhone 17 Series is expected to include Standard, Air, Pro, and Pro Max models, all featuring LTPO 120Hz displays, A19/A19 Pro chips, a 24MP front camera, and 50W MagSafe charging. The Pro Max may house a battery with up to 5,000 mAh capacity—a first for the iPhone lineup. Meanwhile, the Air model may feature a silicon-carbon battery with a capacity of around 2,800–2,900 mAh to maintain its slim profile.
In terms of colors, the iPhone 17 and iPhone 17 Air are expected to come in black, white, steel gray, green, purple, and light blue. Meanwhile, the Pro and Pro Max models are rumored to feature black, white, gray, dark blue, and orange. Each model’s colors will be fine-tuned to stand out from one another. Additionally, the Pro models may include a 48MP telephoto camera and a vapor chamber cooling system.
The price of the iPhone 17 Series is expected to increase by around 50 USD (approximately 1,725 THB) due to import taxes and hardware upgrades. Estimated prices are: iPhone 17 at 849–949 USD, iPhone 17 Air around 899–949 USD, iPhone 17 Pro at 1,099–1,149 USD, and iPhone 17 Pro Max at 1,199–1,249 USD. In Thailand, prices could start between 31,000–43,000 THB, with the highest-end model possibly reaching 60,000 THB.
The iPhone 17 event may also feature other product announcements, including the Apple Watch Series 11, Apple Watch Ultra 3, AirPods Pro 3, as well as new software: iOS 26, iPadOS 26, and watchOS 26. These updates are expected to include a new Liquid Glass design and enhanced Apple Intelligence features. This makes the event one to watch closely for Apple fans around the globe.
Final Thought
Apple’s brief leak of the September 9 launch date not only fuels excitement but also underscores the anticipation around the iPhone 17 lineup, especially with the intriguing addition of an ultra-slim Air model. It’s a bold example of how even a small misstep can ignite global speculation—and in Apple’s case, enhance the buzz rather than diminish it. If the MacBook Air-style visual was intentional, it’s a clever teaser; if not, it’s a fortunate mistake that keeps fans on their toes.
