Bluesky Introduces Attie: The AI Assistant That Lets You Build Your Own Algorithm
The team behind the rapidly growing decentralized social network Bluesky has officially introduced Attie, a brand-new, standalone AI application designed to give users unprecedented control over their social media experience. Spearheaded by Jay Graber—who recently transitioned from her role as CEO to become the Chief Innovation Officer—and Chief Technology Officer Paul Frazee, this cutting-edge tool is currently being rolled out to an initial group of internal beta testers.
Designing Your Own Feed with Claude AI
The core brilliance of Attie lies in its seamless integration with Anthropic’s powerful Claude AI, all operating fluidly under the open-source AT Protocol infrastructure. Unlike traditional social media platforms where a hidden, corporate algorithm dictates exactly what you see, Attie empowers users to literally design their own algorithms.
By simply using conversational, natural language prompts—just like chatting with a standard chatbot—users can command the AI to generate highly specific, customized feeds based on their exact context and current preferences. According to Acting CEO Toni Schneider, this is the first major independent product to emerge from Graber’s new innovation team. Their strict focus is on utilizing artificial intelligence to genuinely serve and empower the individual user, rather than simply optimizing the platform’s engagement metrics.
No-Code Creation and Taking Back Control
Accessing the new application is incredibly straightforward. Users can log into Attie using their existing Atmosphere account credentials from Bluesky. The system then leverages the shared interests and public data available within the open network to accurately filter and curate content that the user actually wants to see.
Jay Graber explained that her decision to step down from the CEO position was driven by a deep desire to focus entirely on development and innovation—the aspects of the tech industry she truly loves. She pointed out a critical flaw in the modern digital landscape: massive legacy platforms typically use AI algorithms as a trap to keep users endlessly scrolling to harvest their data. Attie’s fundamental goal is the exact opposite. It aims to return power directly to the users, allowing them to cut through the online noise and find exactly what they are looking for.
Looking toward the long-term future, the team envisions expanding Attie’s capabilities so that everyday users can essentially “code” and build their own mini social apps or digital tools using simple text prompts, completely removing the barrier of needing deep programming knowledge. The app is currently in a closed beta phase, and the team has not yet finalized any future monetization or pricing plans for the service.
$100 Million Funding and Zero Crypto Integration
Alongside the exciting reveal of Attie, Bluesky also announced a massive financial milestone: the company has successfully secured an additional $100 million (approximately 3.6 billion THB) in funding. This massive influx of capital guarantees the company’s operational budget and stability for at least the next three years.
Despite some of the investment coming from decentralized technology sectors, the team firmly reiterated that they have absolutely zero plans to integrate cryptocurrency or blockchain tokens into the platform. They want to ensure users do not have to worry about financial speculation or crypto-related complexities. Instead, their ultimate vision is to build a highly sustainable, open ecosystem comparable to the historical success and foundation of WordPress.
Moving forward, the development team is heavily prioritizing the implementation of stronger, more robust privacy controls. They are also exploring fair and sustainable monetization models to support their rapidly growing base of over 43.4 million users, which may include premium subscriptions or dedicated community storage services. With the ongoing development of the Atmosphere system, Bluesky is paving the way for a truly independent, seamlessly interconnected social world—a highly anticipated breath of fresh air for users exhausted by the rigid, manipulative algorithms of the past.
(Source: TechCrunch)
