DLSS 5 Footage Copyright Chaos as TV Station Flags NVIDIA Videos

Italian TV Station Mistakenly Claims NVIDIA DLSS 5 Footage, Even Flags NVIDIA Itself

A strange and somewhat ironic situation has emerged involving NVIDIA’s latest DLSS 5 technology, after an Italian television network reportedly claimed copyright over footage that originally belonged to NVIDIA—going as far as flagging NVIDIA’s own videos.

The incident has sparked confusion across the tech and content creation communities, raising questions about how such a mix-up could happen.

How the Incident Unfolded

According to reports from PC Gamer, Italian TV station La7 used DLSS 5 footage as part of a news segment. Shortly after, multiple YouTube videos featuring the same technology began receiving copyright claims issued by La7.

Surprisingly, even NVIDIA’s official uploads were not spared, with their own DLSS 5 content being flagged under the same claims.

Although the affected videos were eventually restored, the situation caused temporary disruption and concern among creators and viewers alike.

Possible Cause: Automated System Error

The most likely explanation points to YouTube’s automated content identification system.

It is believed that:
La7’s broadcast version of the footage was indexed by the system
The system then incorrectly identified La7 as the original rights holder
As a result, any matching content—including NVIDIA’s original uploads—was flagged

Despite NVIDIA having uploaded the original DLSS 5 footage earlier, the system appears to have misattributed ownership.

A Headache for Creators and Companies

The incident highlights a recurring issue on platforms like YouTube, where automated copyright systems can sometimes produce unexpected results.

For content creators, this can lead to:

• Temporary video removals
• Monetization issues
• Time-consuming disputes

In this case, even a major company like NVIDIA was not immune, showing that no one is fully protected from such errors.

DLSS 5 and Its Ongoing Debate

The situation comes at a time when DLSS 5 is already a topic of discussion within the gaming community.

Unveiled at GTC 2026, the new version of NVIDIA’s Deep Learning Super Sampling technology introduces advanced AI-based rendering techniques capable of producing highly detailed visuals, even at resolutions up to 4K.

However, not all feedback has been positive. Some users have expressed concerns about artistic differences compared to developers’ original visual direction.

Final Thoughts

While the copyright issue appears to have been resolved, it serves as a reminder of the limitations of automated systems in handling complex ownership cases.

👉 When even NVIDIA can get flagged for its own content, it’s clear that the system still has room for improvement.

For now, both creators and companies will need to remain cautious—and ready to dispute claims when mistakes happen.

 Origin: PC Gamer