CD Projekt Boss Warns AI-Made Games May Arrive Faster Than Expected
CD Projekt Boss Warns AI-Made Games May Arrive Faster Than Expected
CD Projekt co-CEO Michal Nowakowski has shared his concern about where the game industry may be heading as Generative AI becomes faster, cheaper, and more capable of producing full game projects.
According to the source, Nowakowski said he has received information suggesting that the market could soon face a new wave of games created almost entirely through Generative AI. These projects may arrive much faster than many players and developers expect.
AI Studios Are Moving at Extreme Speed
Nowakowski’s comments came after discussions with new studios that place AI at the center of their development process.
The source states that some of these studios were able to create up to 40 game prototypes in just one week. From there, selected projects could reportedly be prepared for release within only three more weeks.
For an industry where game development traditionally takes months or years, that kind of speed is difficult to ignore.
CD Projekt Still Values Soul and Craft
Even with that speed, Nowakowski questioned whether this is truly the right direction for the game industry.
For a studio like CD Projekt, which is known for placing importance on detailed worlds, emotional storytelling, and carefully built player experiences, a model focused mainly on producing more games faster may not be the path the company wants to follow.
The concern is not simply about whether AI can help developers work faster. The bigger issue is whether games built through that kind of production pipeline can still carry the same sense of intention, personality, and soul that players remember.
The Battle for Player Attention Is Getting Harder
The source also points out one of the biggest challenges facing studios today: the huge number of games entering the market every year.
Nowakowski believes that developers can still succeed if they have fresh ideas, real commitment, and a game that genuinely connects with players. In his view, developers do not necessarily need to rely on AI to flood the market with large numbers of projects.
The core challenge remains the same: make something that feels worth playing.
Not Rejecting Technology, But Questioning the Direction
Nowakowski’s comments do not mean CD Projekt is rejecting modern technology entirely.
Instead, the statement reflects a clearer position: game development should not only be about speed, output numbers, or meeting production targets. It should be about creating experiences that players can remember long after they finish playing.
That emotional depth may still be difficult for AI to fully recreate, especially when compared with the work of human teams who understand tone, emotion, pacing, and player connection.
The Future of AI-Made Games May Be Inevitable
The source suggests that the future of games created with AI may be difficult to avoid.
However, the real test will be whether those games can succeed in the long run. As players become more aware of how games are made, sincerity, care, and craftsmanship may become even more important.
A game made quickly can still catch attention. But keeping players invested is a very different challenge.
THIS IS our take
Generative AI will almost certainly affect how games are made, but speed alone cannot carry the industry. For players in Southeast Asia and beyond, the games that last are usually the ones with identity, heart, and a reason to be remembered. AI may help build more projects faster, but the real question is whether those projects can make players feel anything.
