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Samsung Galaxy S26 Ultra: M14 OLED and CoE Display Set to Outshine iPhone 17

Samsung is preparing to take on the iPhone 17 with the upcoming Galaxy S26 Ultra, a flagship smartphone that promises to push the limits of display technology. Reports from ETNews reveal that the device will feature a brighter and thinner screen compared to the Galaxy S25 Ultra, setting a new benchmark for visual performance.

At the core of this advancement is M14, the most advanced OLED material available today. While there are rumors that Apple’s iPhone 17 Pro may also adopt M14, nothing has been officially confirmed, leaving Samsung with the opportunity to lead the market in display innovation.

The Galaxy S26 Ultra is also expected to debut Color Filter on Encapsulation (CoE) technology in smartphones. Although Samsung has been using CoE in foldable models since 2021, this marks the first time it will be implemented in a non-foldable flagship device. Interestingly, Apple is rumored to bring CoE to its 20th anniversary iPhone, highlighting the fierce rivalry between the two tech giants.

The S26 lineup is shaping up with distinct display sizes: the Pro model at 6.27 inches, the Edge at 6.66 inches, and the Ultra at 6.89 inches. These variations aim to deliver sharper and more lifelike visuals across the series.

Beyond the display, the Galaxy S26 Ultra is rumored to come with design refinements and upgraded camera capabilities, though early reports suggest its battery performance may fall short of expectations. Even so, the focus on revolutionary screen technology is a clear strategy to maintain an edge against Apple’s highly popular iPhone 17 Pro.

Samsung’s move shows that the battle for the smartphone crown is shifting from performance specs to the immersive experience of displays, where every pixel can determine market dominance.

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