Ghost of Yōtei’s London Billboard Becomes One of the Coolest Game Ads of the Year
Ghost of Yōtei’s London Billboard Goes Viral as One of the Most Impressive Game Ads of 2025
The hype surrounding Ghost of Yōtei is reaching fever pitch as a stunning new billboard installation in London has captured the attention of gamers and pedestrians worldwide. The eye-catching display has gone viral online and is being hailed as one of the most creative and impactful video game marketing campaigns of the year, just ahead of the game’s official launch on October 2, 2025.
Sony Interactive Entertainment and developer Sucker Punch Productions, the creative force behind Ghost of Tsushima, have pushed the boundaries of promotional design with a bold, cinematic approach. The massive two-part billboard depicts the game’s protagonist, Atsu, slashing through the panels with a katana. The cut appears so realistic that it seems to tear through the structure itself, leaving deep gouges on the wall behind and even “slicing” a nearby No Parking sign in half, which lies shattered on the ground below.
The installation is more than just an advertisement. It encapsulates the spirit of Ghost of Yōtei power, intensity, and the visceral beauty of samurai combat perfectly aligning with the game’s themes. Both media outlets and fans have praised the campaign, calling it one of PlayStation’s boldest and most memorable marketing moves in recent years.
Originally announced in 2024, Ghost of Yōtei serves as a standalone follow-up to the critically acclaimed Ghost of Tsushima, set 300 years after the events of the original. The story follows Atsu, a lone mercenary seeking vengeance across the rugged and breathtaking landscapes of northern Japan in the 1600s. Players will embark on a deeply personal journey of revenge, exploring vast new regions and unraveling a gripping narrative filled with emotional depth and brutal swordplay.
As anticipation builds ahead of launch, the London billboard stands as a powerful statement of the game’s identity a symbol of samurai strength and a masterclass in modern video game marketing.
