Shift Up CEO Says Next Game Will Only Be Revealed When Ready
Shift Up CEO: “We Will Reveal It Only When It’s Ready”
Following the massive success of Stellar Blade, fans have been eagerly waiting to hear what Shift Up is working on next. However, it looks like the studio is in no rush to make an early announcement.
In a recent interview, CEO Kim Hyung-tae made it clear that the company will only reveal its next project when it reaches a fully polished and presentable state.
A Focus on Quality Over Hype
According to Kim, game development is a gradual and meticulous process, and from the outside, it may sometimes seem like nothing is happening at all.
But behind the scenes, the team is putting in significant effort to ensure that their next title meets a high standard of quality. Rather than teasing unfinished ideas, Shift Up prefers to wait until the game is truly ready.
He emphasized that “waiting until everything is complete is the best approach”, signaling a strong commitment to delivering a refined experience instead of rushing announcements.
What Could the Next Game Be?
While the CEO avoided revealing any specific details, he hinted that fans may soon have something to look forward to, suggesting that development has reached a stage where expectations can begin to build.
There is still speculation surrounding what the project could be. It might be a sequel to Stellar Blade, which achieved impressive sales early on, or possibly another project like Project Spirits.
For now, Shift Up is keeping everything under wraps, leaving the gaming community to wait and speculate.
Patience Might Pay Off
In an industry where early reveals and long waits are common, Shift Up’s approach stands out. By choosing to prioritize completion over early marketing, the studio is aiming to avoid overpromising and underdelivering.
If this strategy pays off, players could be looking at a reveal that truly showcases a near-finished product instead of a distant concept.
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Origin: thegamer
