iPhone 17 features an advanced Center Stage front camera, a new, larger and brighter display with ProMotion, and the A19 chip for even better performance.
Cupertino California Apple today announced the iPhone 17, which features a new Center Stage front camera that takes selfies to the next level. The powerful 48 MP Fusion main camera with 2x telephoto optical quality, and the new 48MP Fusion ultra-wide camera that enables wide-angle shooting and macro photography with more detail, as well as a 6.3-inch Super Retina XDR display with larger, brighter ProMotion, which allows for super smooth scrolling, immersive gaming, and improved performance.1 And the new Ceramic Shield 2 makes the front more robust than any glass or glass ceramic on a smartphone, 3 times more resistant to scratches than the previous model, and reduces glare. Everything in this iPhone is powered by the latest generation of the A19 chip for higher performance and longer lifespan.
The iPhone 17 will be available with a starting storage of 256GB, which is twice as much as the previous model, and 512GB of storage to choose from. Lavender Foggy Blue Interested parties can pre-order starting Friday, September 12, and will go on sale on Friday, September 19.
“iPhone 17 It’s a big upgrade with powerful features that make iPhone more useful for your everyday life, from a larger, brighter ProMotion display that’s up to 3x more resistant to scratches, to an all-day battery with fast charging. It also features the A19 chip for powerful performance, an incredible 48 MP dual fusion camera system, and an innovative Center Stage front camera, which is our best front-facing camera ever,” said Kaiann Drance, Vice President of Worldwide iPhone Product Marketing.
Powerful camera system for advanced selfies and high-resolution photography
iPhone 17 features an all-new Center Stage front camera that takes the photography and video experience to the next level. The Center Stage front camera features the first square front camera sensor on iPhone with a wider field of view and higher resolution, which records images at up to 18MP resolution to capture more detail. Now users don’t have to rotate iPhone to take selfies horizontally, because users can take photos or videos vertically or horizontally while holding iPhone vertically, making it even more convenient. Hold the device comfortably. You don’t have to be afraid of dropping it, and you get the right image looking at the camera in the center of the image. As for group photography, Center Stage uses AI to automatically enlarge the field of view, which enables it to rotate from portrait to landscape without anyone losing out of frame, and the Center Stage front camera also enables ultra-steady video in 4K HDR. Also, during a FaceTime call or a third-party app. Center Stage for video calls keeps the user’s image still and in the frame.
iPhone 17 comes with an all-48MP rear camera, an iPhone first, to allow users to take impressive photos and videos, while the 48MP Fusion main camera captures sharp details and has 2x telephoto. The new Fusion 48MP ultra-wide camera captures up to four times more detail than the previous generation, so users can capture wide-angle or macro shots with more detail when framed in a unique perspective. It also has a next-generation portrait feature that allows users to customize their photos. Colors, highlights, and shadows can be adjusted in real time thanks to a system that better understands actual skin tones. The “Bright” format will be available in iOS 26, which brightens skin tones and enhances the vibrancy of colors throughout the image.
iPhone 17 shoots stunning video in 4K Dolby Vision at 60 fps, with creative features like Cinematic and Action modes, and users can record video with geometric audio for immersive sound. While audio mixing will allow users to adjust the sound after recording a video to increase the volume or reduce background noise. Noise reduction will help reduce unwanted noise to a minimum. iPhone 17 can also take geometric photos and videos to help users relive their memories in depth of field on Apple Vision Pro.
Beautiful and durable design with a Pro-grade display
The iPhone 17 is available in a single size, 6.3-inch, with thinner bezels than its predecessor and a sleek Super Retina XDR display, ProMotion with an adaptive refresh rate of up to 120Hz for a smooth, power-efficient user experience. The monitor will effectively reduce the frequency to 1Hz.
The iPhone 17 also comes with Ceramic Shield 2, a new Apple-designed coating that is 3x more resistant to scratches and better anti-reflection to help reduce glare. It is also easy to use the iPhone 17 while outside, with a peak brightness of 3,000 nits. This is the tallest ever on an iPhone and has 2x better outdoor contrast.
A19 chip: Breakthrough performance and all-day battery life
A19 chip built with 3nm technology The 3rd generation delivers powerful performance, energy efficiency and leaps and bounds faster. It features an updated display engine, ISP, and Apple Neural Engine that powers features like Apple Intelligence and the latest generation of photo formats. The 6-core CPU is also 1.5 times faster than the A15 Bionic chip in the iPhone 13, while the 5-core GPU is 2 times faster than the A15 Bionic chip, unlocking stunning graphics and advanced mobile gaming. It also has a neural accelerator integrated into each GPU core to help run powerful generative AI models on the device.
The A19 chip’s power saving capabilities and iOS 26’s advanced power management give the battery life for up to 30 hours, up to 8 hours longer than the previous generation.
iPhone 17 features the new Apple-designed N1 wireless networking chip, which enables connectivity to Wi-Fi 7, Bluetooth 6, and Thread.
iOS 26 with new Apple Intelligence capabilities
iOS 26 takes the iPhone experience to the next level with a beautiful new design. Powerful Apple Intelligence capabilities and improved apps that users use every day are more useful. The new design with Liquid Glass provides a better and more enjoyable experience for apps and systems. iOS still feels instantly familiar when using it, and Apple Intelligence can now translate text and audio for users on the go with the Live Translation feature, which helps users communicate between languages in Messages, FaceTime, and the Phone app.4 The Visual Intelligence update makes it easy for users to take screenshots and find or do things with what they’re viewing on the iPhone screen.5 All developers also have access to the on-device foundational models that are an integral part of Apple Intelligence, with apps that deliver new, intelligent experiences with privacy protections that can be used even when you’re offline. iOS 26 also brings new features to CarPlay, Apple Music, Maps, and Wallet, as well as Apple Games, a brand new app that allows gamers to play all their games in one place.
Beautiful new accessories
In addition to the clear case with MagSafe for iPhone 17, there is also a silicone case with MagSafe to choose from in 5 colors: black, neon yellow, and yellow. Moss light green, anchor blue, and haze purple. The silicone case with MagSafe is compatible with the new crossbody strap. Allows users to carry their iPhone without holding it The crossbody strap is crafted from 100% recycled yarn for a soft and comfortable strap. It also features a flexible built-in magnet and a stainless steel strap adjustment mechanism. It allows you to easily adjust the length of the cable and keeps both sides of the cable in place and in a neat and orderly way. The cross strap is available in 10 colors: black, light gray, blue. Light blue, purple, Sienna brown, green, neon yellow, tan, and orange.
iPhone 17 and the environment
Apple 2030 is the company’s ambitious plan to become carbon neutral across its entire footprint by the end of the decade by reducing emissions from products from the three largest sources of materials, electricity, and transportation. iPhone 17 is also designed to be durable, repairable, and comes with industry-leading software support. It meets Apple’s high standards for energy efficiency and chemical safety. Paper packaging is made from wood pulp. 100% and easy to recycle.
Pricing and Availability
- iPhone 17 will be available in lavender. Haze Blue iPhone 17 starts at $100 for monthly pricing and for more information
https://www.apple.com/th/shop/browse/finance/installment - Apple has a variety of ways to save money and upgrade to the latest iPhones. Up to 21,500 Baht When a customer trades in an iPhone 13 or later.6 See eligibility criteria and more details about carrier offerings at apple.com/th/shop/buy-iphone/carrier-offers to check the value of your device, as well as the terms and conditions of redemption. Customers can go to apple.com/th/shop/trade-in
- Customers in more than 63 countries and regions, including Australia, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico</B19>, , , , , , , , and will be able to pre-order iPhone 17. iPhone 17 will be available in 22 countries and regions starting Friday, September 26.
- iOS 26 will be available as a free software update on Monday, September 15. For more information about availability, see apple.com/th
- Apple Intelligence is available in beta with support for the following languages: English, French, German, Italian, Portuguese (Brazil), Spanish, Chinese (Simplified), The supported languages will be gradually added by the end of this year, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional) and Vietnamese Some features may not be available in all regions or languages. For availability of features and languages, as well as system requirements, visit support.apple.com/th-th/121115.
- In addition to the clear case for iPhone 17, which is available for $199, the silicone case with MagSafe is available for $199 and the crossbody strap is available for $199. Purple, fox orange, and moss green.
- A 40W Dynamic Power Adapter with up to 60W power, designed by Apple, is available for $199, and a 25W Qi2-certified MagSafe Charger is available in 1-meter lengths for $199 or 2-meter for $199.
- AppleCare provides excellent support with flexible options for Apple users. A new iPhone, which comes with a warranty against accidents like drops and spills. Theft and Loss Protection for Eligible Devices For more information, see apple.com/th/applecare
- iCloud+ plans start at just $1.99 per month and add storage to securely store photos, videos, files, and more in the cloud and access them from any device. iCloud+ also gives you access to premium features like creating events in the Apple Invites app, including Private Relay, Hide My Email, Custom Email Domain, and HomeKit Secure Video. Family Sharing allows users to share subscriptions with up to 5 other family members at no additional cost.
- Customers who purchase iPhone 17 can get 3 months of free Apple Arcade, Apple Music, and Apple TV+ with a new subscription. Offers and services vary by region. See apple.com/promo for details.
