Private Conversations Return as YouTube Trials New Messaging Feature
YouTube is testing a highly requested direct messaging feature, allowing users to share videos and chat directly within the mobile app. Originally launched in 2017 and later removed in 2019 due to low usage and content management challenges, the platform is now reviving the system with significant upgrades. The test version enables sharing of full-length videos, Shorts, and live streams while maintaining ongoing conversation threads.
The trial initially targets users aged 18 and above in Ireland and Poland, with the goal of gathering feedback before a broader rollout. According to YouTube’s support page, the feature focuses on private video sharing and in-app chatting, reducing the need to switch to external social platforms. Users must send an invitation to start a conversation, which recipients can decline immediately to avoid unwanted messages.
YouTube integrates robust safety and privacy controls, allowing users to block or report messages easily by long-pressing a chat. Messages can also be deleted or unsent for better content management. The feature runs on both iOS and Android and leverages Google technologies, including Firebase, to ensure smooth real-time messaging, improving performance compared to the previous version.
All conversations are subject to YouTube’s community guidelines, similar to video uploads and public comments. AI systems monitor chats for harmful content, such as harassment or misinformation, which are then reviewed and addressed by YouTube staff. While messages are not end-to-end encrypted, YouTube emphasizes that this monitoring helps maintain safety across the platform.
Although a global launch date is not yet announced, this trial demonstrates YouTube’s commitment to integrating private conversations within the app. The feature is expected to enhance user engagement, particularly for audiences who want to discuss content privately without risking spoilers in public comment sections. Experts view this as a strategic move to compete with TikTok and Instagram, which already offer built-in chat functionality.
For users familiar with the previous version, this updated system offers enhanced privacy controls and flexibility, with YouTube encouraging testers to provide feedback. If successful, direct messaging could become a permanent feature, seamlessly combining video viewing with private communication for a richer platform experience.
