New iPad May Be Called “iPad Neo” Following MacBook Naming Trend
A new naming strategy aimed at making products easier to recognize
Many people are keeping a close eye on what the next entry-level iPad will look like, especially after more than a year has passed since the A16 chip model was released. There is a strong possibility that Apple will introduce a new version powered by the A18 chip within the next few months. However, a more interesting question than the internal specifications is what Apple will actually call this entry-level device, as its naming has been somewhat confusing in recent years.
Looking back, Apple traditionally used numbered generations up until the 10th-generation iPad. However, the most recent version dropped the numbering entirely and was simply called iPad (A16). While this made performance easier to communicate, it also made the budget iPad feel less distinctive, lacking a clear identity compared to models like the Air or Pro. This has sparked rumors about a potential major rebranding.
One key piece of evidence comes from Apple’s approach with the MacBook Neo, where the company chose a new naming convention instead of simply calling it MacBook. In interviews with Tom’s Guide, Apple executives John Ternus and Greg Joswiak explained that adding a suffix helps create a stronger product identity. The word “Neo” represents something new or reimagined.
Based on this direction, it appears Apple is trying to move away from vague naming for entry-level products. Similar changes have already been seen with devices like the iPhone SE transitioning into names such as iPhone 16e or iPhone 17e. As a result, there is a strong possibility that the next iPad could adopt the name iPad Neo, aligning it with the more affordable yet capable MacBook Neo lineup.
However, there is one factor that could challenge the “iPad Neo” theory. The upcoming iPad may not introduce anything significantly “new” in terms of design, as it is expected to closely follow the 2022 model. Using the term “Neo,” which implies innovation, might feel slightly inconsistent if the external design remains largely unchanged.
In the end, whether Apple chooses the name iPad Neo or continues using the current naming approach until a major redesign occurs, one thing is certain. The A18-powered iPad will likely remain one of the best-value entry points into the Apple ecosystem. Its expected launch price is still projected to fall within the range of $349 to $449 USD. The only remaining question is whether the new name will debut alongside this upcoming release.
Origin: 9to5mac
