Apple Reportedly Shifts Focus From Vision Pro to Smart Glasses
A new report from well-known analyst Ming-Chi Kuo claims that Apple is making a major shift in its wearable device strategy.
According to the report, John Ternus, who is expected to become Apple’s next CEO, has approved a major change in the company’s product roadmap. Apple has reportedly canceled development of the next Vision Pro model, as well as the rumored Vision Air, to focus more heavily on Smart Glasses.
The move suggests that Apple may now want to focus on products that can reach a wider market instead of continuing to push high-priced mixed reality headsets.
A Major Change From Apple’s Earlier Roadmap
This shift marks a major turning point for Apple’s wearable plans.
A roadmap previously discussed around mid-2025 suggested that Apple had as many as 7 products in this category. However, Kuo now says only 2 products remain visible in the latest plan.
He also believes this is the right decision for Apple because Smart Glasses may better match the needs of general users compared with expensive virtual or mixed reality headsets.
2 Smart Glasses Products Remain
The first remaining product is an AI Smart Glasses device designed to compete directly with glasses from Meta.
This product is expected to appear sometime in 2027.
The second product is a more advanced AR glasses device with a display and Optical Waveguides technology. This would allow virtual content to appear over the real world.
However, this AR glasses model may not arrive until 2029 at the earliest.
Mark Gurman Adds More Details
Mark Gurman from Bloomberg also added more context to the report.
According to Gurman, the Vision Air project was already shelved in October 2025. He also said the AR glasses designed to work with Mac had already ended development in early 2025.
However, Gurman’s view is slightly different from Kuo’s. He believes Apple may still be testing Vision Pro 2 in some form, even though the product line appears to be frozen for now.
Apple’s New Leadership Could Shape the Future
Another interesting point is the expected leadership change.
The article notes that John Ternus is expected to become Apple’s new CEO on September 1, 2026, while Tim Cook will move to the role of executive chairman.
Because of this, many people are watching to see how Apple’s direction may change under new leadership.
The big question now is whether Smart Glasses can become another major Apple product category, similar to how iPhone and Mac changed the company’s future in earlier eras.
THIS IS our take
Apple’s reported move toward Smart Glasses makes sense if the company wants a wearable device that can reach more users. Vision Pro showed Apple’s ambition, but its price and form factor made it difficult for the mass market. If Apple can deliver lighter AI-powered glasses with useful everyday features, this shift could become one of its most important product moves in years.
 Origin: Macrumors
