SEGA Animate Global Collab Sparks Epic Fan Fever
SEGA And animate Announce Global Collaboration
animate Co., Ltd. has announced a major collaboration with SEGA Corporation.
The project will bring multiple IPs from SEGA, ATLUS, and Rovio to animate stores worldwide. The collaboration includes exhibitions, merchandise campaigns, and Gratte café drinks with printed character designs.
The global project will run across 2026 and into 2027. It will feature several popular franchises, including Sonic the Hedgehog, Puyo Puyo, Project SEKAI Colorful Stage! feat. Hatsune Miku, Persona, Metaphor: ReFantazio, Yakuza / Like a Dragon, Angry Birds, and Sakura Wars.
For Southeast Asia (SEA) fans, the exciting part is clear. Thailand will join the campaign through animate Bangkok, animate Future Park Rangsit, and Gratte by animate Bangkok, depending on the event.
What Fans Can Expect
The collaboration includes several event formats.
Only Shop refers to an in-store exhibition area. For Thailand, this format will take place at animate Bangkok only.
Fair refers to a sales promotion campaign. In Thailand, this can take place at animate Bangkok, animate Future Park Rangsit, and the online store, depending on the IP.
Gratte refers to the café drink collaboration. These drinks feature printed designs based on the participating IPs. In Thailand, Gratte activities will take place at Gratte by animate Bangkok.
Fans can expect themed goods, special displays, character prints, and limited-time promotions throughout the collaboration period.
Sonic the Hedgehog Starts The SEA Celebration
Sonic the Hedgehog will help kick off the campaign in Thailand.
The Only Shop event at animate Bangkok will run from June 6 to June 21, 2026.
The Fair campaign will run from June 6 to June 28, 2026. The Gratte collaboration will also run from June 6 to June 28, 2026.
This makes Sonic the Hedgehog the first major IP in the Thailand rollout.
The blue blur remains one of SEGA’s most recognizable global icons. Starting with Sonic gives the campaign a strong opening for fans of classic and modern SEGA.
Puyo Puyo Gets A Gratte Event
Puyo Puyo will also join the global collaboration.
For Thailand, the Gratte event is scheduled from July 11 to August 2, 2026. The Fair schedule has not been announced yet in the provided Thailand schedule.
Unlike some other IPs, Puyo Puyo does not currently list an Only Shop event for Thailand.
This event should appeal to puzzle game fans and longtime SEGA players. Puyo Puyo remains one of the company’s most colorful and charming franchises.
Project SEKAI Brings Hatsune Miku Energy
Project SEKAI Colorful Stage! feat. Hatsune Miku will arrive in Thailand later in 2026.
The Only Shop event will run from August 15 to September 6, 2026. The Fair and Gratte events will also run from August 15 to September 6, 2026.
This will likely become one of the most crowded periods for rhythm game and Vocaloid fans.
Project SEKAI has a strong fanbase across SEA. Its mix of Hatsune Miku, original groups, music events, and character goods makes it a perfect fit for animate.
Fans should watch the official pages closely for product reveals and event details.
Persona Takes Over In September
The Persona series will follow in September 2026.
The Only Shop event at animate Bangkok will run from September 12 to September 27, 2026.
The Fair campaign and Gratte collaboration will also run from September 12 to September 27, 2026.
This lineup should excite ATLUS fans. The Persona series has built a strong international audience through its stylish RPGs, iconic music, and memorable characters.
For collectors, this could become one of the most anticipated parts of the collaboration.
Metaphor: ReFantazio Joins The Campaign
Metaphor: ReFantazio will receive its own event window in October 2026.
The Fair campaign will run from October 10 to November 1, 2026. The Gratte event will run from October 11 to November 1, 2026.
However, animate Future Park Rangsit will not participate in this Fair, based on the provided schedule.
There is no Only Shop event listed for Thailand.
As one of ATLUS’ newer major RPGs, Metaphor: ReFantazio gives the campaign a modern fantasy highlight. Its world and character designs should work well for merchandise and printed drinks.
Yakuza / Like a Dragon Arrives In November
Yakuza / Like a Dragon will step into the spotlight near the end of 2026.
The Fair campaign will run from November 21 to December 13, 2026. The Gratte event will also run from November 21 to December 13, 2026.
animate Future Park Rangsit will not participate in this Fair, based on the current schedule.
No Only Shop event is listed for Thailand.
This event should attract fans of Kazuma Kiryu, Ichiban Kasuga, and the wider Like a Dragon universe. The series has become one of SEGA’s strongest global franchises.
Angry Birds And Sakura Wars Continue The Lineup
Angry Birds will join the campaign in December 2026.
The Fair campaign is scheduled for December 2026. However, animate Future Park Rangsit will not participate, based on the provided schedule.
No Only Shop or Gratte event is currently listed for Thailand.
After that, Sakura Wars will arrive in January 2027.
The Fair campaign is scheduled for January 2027. The Gratte event is also scheduled for January 2027.
No Only Shop event is currently listed for Thailand.
This gives the collaboration a nostalgic finish. Sakura Wars remains a beloved SEGA franchise with a strong legacy among fans of strategy, drama, music, and classic anime-style storytelling.
Thailand Event Schedule
| IP | Only Shop | Fair | Gratte |
|---|---|---|---|
| Sonic the Hedgehog | June 6 to June 21, 2026 | June 6 to June 28, 2026 | June 6 to June 28, 2026 |
| Puyo Puyo | None listed | TBA | July 11 to August 2, 2026 |
| Project SEKAI Colorful Stage! feat. Hatsune Miku | August 15 to September 6, 2026 | August 15 to September 6, 2026 | August 15 to September 6, 2026 |
| Persona | September 12 to September 27, 2026 | September 12 to September 27, 2026 | September 12 to September 27, 2026 |
| Metaphor: ReFantazio | None listed | October 10 to November 1, 2026 | October 11 to November 1, 2026 |
| Yakuza / Like a Dragon | None listed | November 21 to December 13, 2026 | November 21 to December 13, 2026 |
| Angry Birds | None listed | December 2026 | None listed |
| Sakura Wars | None listed | January 2027 | January 2027 |
SEA Fans Should Watch Official animate Channels
Fans waiting for their favorite franchise should follow animate Bangkok, animate Future Park Rangsit, and Gratte by animate Bangkok.
Schedules, product details, purchase benefits, and café designs may receive more updates later. Event dates may also vary by location.
This global campaign gives SEA fans a rare chance to enjoy SEGA, ATLUS, and Rovio IP events closer to home.
With Sonic, Persona, Project SEKAI, Like a Dragon, and more on the list, 2026 looks stacked for collectors and café event hunters.
This SEGA and animate collaboration feels like a full-year boss rush for fans and wallets. Sonic starts the sprint, Persona brings the style, Project SEKAI brings the crowd, and Like a Dragon brings the chaos. SEA fans finally get a packed schedule worth marking on every calendar app they own.
Source: X
